YOUR WEBSITE MAY BE MISSING HUNDREDS OF OPPORTUNITIES TO BE FOUND.
AI search is changing how customers find local businesses. And there’s a big mistake many plumbing companies are making with their content.
Stop thinking about “blogging”
Most businesses approach their blogs like this:
Write one blog • Write another • Write another • Write another • “We posted 4 times this month”.
But four unrelated articles don’t necessarily make your website a strong resource on anything.
And if your website isn't the resource AI turns to, your competitors’ could be, putting them in front of your customer.
There’s a better way to build your content.
Pick one important topic •
Go deep on that topic •
Create 20-40 articles •
Cover the questions that people actually ask •
Move to the next topic
And this matters even more with AI search
Customers can now ask AI incredibly specific questions. “Why does my water heater keep shutting off?”, “What are the signs my water heater is about to fail?”, “Is it cheaper to repair or replace a water heater?”
There are thousands of ways a customer can ask about one service. Your content needs to be built to answer those questions.
But here’s the part you should care about
If you don’t answer these questions, someone else can.
Every question your potential customer asks is an opportunity for another plumbing company to be the source of the answer.
Your competitor might not have better plumbers, they may simply have more useful information available when customers start searching.
What services would you like more jobs for?
• Sewer line replacement?
• Whole-home repiping?
• Tankless water heater installation?
• Water heater replacement?
• Trenchless sewer repair?
• Main water line replacement?
If you want more of these jobs, you need more content about them. You need content that puts your services in front of the customers looking for them.
