THE SEARCHES TRIGGERING YOUR ADS MAY SURPRISE YOU.
Your Google Ads may be showing up for searches you never intended to pay for. Google has changed how keyword matching works. You could be paying for clicks from people who were never looking for what you sell.
Where is your ad budget going?
Imagine you spend $3,000 on Google Ads this month. You know you received 150 clicks. But do you know exactly WHAT those 150 people searched for before they clicked your ad?
150 Clicks
55 Potential Customers
35 Looking for Something Else
30 Researching / Comparing
15 Job Seekers
15 Outside Your Target Market
The numbers above are just an example, but the point is simple: not every click is a potential customer.
Google doesn’t know your business.
While Google knows what people search, you know who you actually want to reach. Google might see these as related:
“your product or service”
“jobs in your industry”
“how to do it yourself”
“training or education”
“supplies or equipment”
But you know the difference immediately. One can become a customer. The others can waste your money.
You or your agency needs to check the data daily
Google Ads isn’t something you launch and forget. Every day, new people search, new searches trigger ads, and new data becomes available.
Check searches • Find bad ones • Add negative keywords • Protect budget
The real question
Don’t ask: “How many clicks did I get?”
Ask: “Who did I pay to click my ad?”
