What Should a Plumbing Company Website Include?
A plumbing website needs to do more than display a phone number and a list of services.
Potential customers use your website to determine whether your company can help them, whether they can trust you, and how they can contact you.
A strong plumbing website should make all of those answers easy to find.
Here are some of the most important elements to include.
A Clear Homepage
Your homepage should immediately explain:
What your company does
Where you provide service
Your primary services
Why customers should consider you
How to contact you
Don't make visitors work to understand your business.
A Strong Services Section
Your website should clearly explain the plumbing services you provide.
Depending on your company, this might include:
Emergency plumbing
Drain cleaning
Water heater repair
Water heater installation
Sewer repair
Leak detection
Pipe repair
Commercial plumbing
Important services should generally have their own dedicated pages.
Service Pages
Dedicated service pages can provide much more information than a general services list.
A good service page can explain:
What the service is
Common problems
Who needs the service
What your company provides
What customers can expect
How to contact you
These pages can also support your SEO strategy.
Read How to Design Plumbing Service Pages That Convert.
Contact Information
Make your contact information easy to find.
Include:
Phone number
Contact form
Email when appropriate
Business information
Service area
Hours or availability
For an urgent plumbing problem, customers shouldn't have to search for your phone number.
Clear Calls to Action
Tell visitors what you want them to do.
Examples include:
Call Now
Request Service
Schedule Service
Contact Us
Request an Estimate
Use calls to action throughout important pages.
Service Area Information
Your website should explain where your company actually provides service.
This can help customers quickly determine whether your company operates in their area.
It can also support local SEO when implemented properly.
Learn more in Service Area SEO for Plumbing Companies.
Reviews and Testimonials
Customer feedback can help establish trust.
Consider displaying genuine testimonials and reviews throughout appropriate areas of your website.
Make sure reviews are authentic and accurately represented.
About Your Company
An About page can help potential customers understand who they are considering hiring.
You might explain:
Your company's history
Your experience
Your team
Your approach to customer service
Relevant credentials
What makes your company different
Keep the information useful and truthful.
Photos
Professional photos can make your website feel more authentic.
Consider including:
Team photos
Technicians
Service vehicles
Equipment
Completed work
Company facilities
Real photos can be especially useful for a local service business.
Mobile-Friendly Design
Your website needs to work properly on smartphones.
Check that:
Navigation is easy
Buttons are large enough
Text is readable
Forms work
Phone numbers are clickable
Important information isn't difficult to find
Useful Educational Content
A plumbing website can also include helpful articles.
Potential topics include:
Plumbing maintenance
Water heater problems
Drain problems
Sewer issues
Leak detection
Emergency plumbing
Educational content can attract informational searches and provide opportunities to link visitors toward relevant services.
Search Optimization
Your website should also be structured with search engines in mind.
Important elements include:
Descriptive titles
Useful headings
Service-specific content
Internal links
Local information
Mobile usability
Fast page performance
For a broader overview, read How to Optimize a Plumbing Website for Google.
Final Thoughts
A plumbing website should give potential customers everything they need to understand your business and take the next step.
Important elements include:
Homepage
Service pages
Contact information
Calls to action
Service area information
Reviews
About page
Photos
Mobile-friendly design
Helpful content
SEO optimization
For help building a website and marketing strategy designed around lead generation, visit Plumbing Marketing.