What Should a Landscape Design Company Website Include?
A landscape design company website should give potential customers the information they need to decide whether to contact the business.
A professional website should explain the company's services, showcase previous work, establish trust, and make it easy to request a consultation or quote.
A Clear Homepage
The homepage should quickly explain what the company does.
Include:
Landscape design services
Primary service areas
Key differentiators
Project photography
Reviews
Calls-to-action
The homepage should also direct visitors toward important service pages.
Dedicated Service Pages
Each major service should have its own page.
Examples may include:
Landscape design
Landscape installation
Landscape renovation
Outdoor living design
Garden design
Hardscape design
Dedicated service pages allow customers to learn more about what the company offers.
They can also provide focused landing pages for search traffic.
Read How to Optimize Landscape Design Service Pages for SEO.
A Portfolio
Potential customers want to see what the company has created.
A portfolio can showcase:
Completed projects
Landscape transformations
Gardens
Patios
Outdoor living areas
Planting designs
Renovations
Organize projects so visitors can easily browse the types of work that interest them.
Before and After Photos
Before and after photos can make portfolio content more useful.
They demonstrate the transformation rather than showing only the finished landscape.
Add a short explanation of what was changed when appropriate.
Project Case Studies
Case studies provide more information than a gallery.
A case study can explain:
The customer's goals
Property challenges
Design decisions
Work completed
Final results
Read How to Use Landscape Design Case Studies on Your Website.
Customer Reviews
Reviews provide social proof.
Place relevant reviews throughout the website rather than hiding all of them on one page.
Reviews can be especially useful on:
Homepage
Service pages
Contact pages
Project pages
Read How to Use Landscape Design Company Reviews on Your Website.
An About Page
The About page should explain who operates the business.
Consider including:
Company history
Experience
Design philosophy
Team information
Qualifications
Service areas
Potential customers are often interested in knowing who they are trusting with their property.
Service Area Information
Make it clear where the company provides services.
You can include a general service area section as well as dedicated pages for important locations.
Only mention locations where the business actually provides services.
Read How to Build Landscape Design Service Area Pages That Rank.
A Contact Page
The contact page should make it easy to reach the company.
Include:
Phone number
Email address
Contact form
Service area information
Consultation information
Keep the page simple and focused.
A Quote or Consultation Request Form
Landscape design customers may want to explain their project before speaking with someone.
A form can collect:
Name
Contact information
Property location
Project type
Desired services
Project details
Keep the form easy to complete.
Clear Calls-to-Action
Every important page should guide visitors toward the next step.
Examples include:
Request a Consultation
Request a Quote
Contact Us
Discuss Your Project
View Our Work
Use calls-to-action naturally throughout the website.
FAQs
FAQs can answer common customer questions before someone contacts the company.
Potential questions include:
What does landscape design include?
How does the design process work?
How long does a project take?
What areas do you serve?
Do you provide installation?
How can I request a consultation?
Read How to Use FAQs on a Landscape Design Company Website.
Mobile-Friendly Design
The website should work properly on phones and tablets.
Check:
Navigation
Forms
Buttons
Images
Text
Phone links
Mobile visitors should be able to find information and contact the company easily.
Fast-Loading Pages
Landscape design websites often contain many images.
Optimize images so they do not unnecessarily slow down pages.
A fast website provides a better experience and makes it easier for visitors to browse project galleries.
Search-Optimized Content
A website should be designed for both customers and search engines.
Important pages should naturally address relevant topics and services.
A broader SEO strategy can help connect service pages, blog content, and local search efforts.
Read Complete SEO Guide for Landscape Design Companies.
Internal Linking
Connect related pages throughout the website.
For example:
A landscape design service page can link to relevant project examples.
A project page can link to the related service.
A blog post can link to a service page.
Read How to Use Internal Linking for Landscape Design SEO.
Search Intent
Different visitors have different reasons for visiting the website.
Someone researching landscape design ideas needs informational content.
Someone searching for a landscape design company may be ready to contact a provider.
Your website should provide content that supports both types of visitors.
Read How to Optimize Landscape Design Website Content for Search Intent.
Strong Visual Branding
The website should look professional and consistent.
Use a consistent approach to:
Fonts
Images
Logo placement
Buttons
Spacing
Page layouts
The design should support the company's positioning rather than distract from the work.
Trust Signals
Visitors should have reasons to feel comfortable contacting the company.
Useful trust signals include:
Customer reviews
Project photos
Case studies
Company information
Experience
Clear contact details
Service area information
Connect the Website to Marketing
Your website should support the company's larger marketing strategy.
It can serve as the destination for traffic from SEO, Google Ads, social media, referrals, and other marketing channels.
Learn more about the broader strategy through Landscape Design Business Marketing.
Keep Information Current
Outdated information can make a website look neglected.
Review:
Services
Service areas
Contact information
Project photos
Reviews
Team information
Calls-to-action
Update the website when the business changes.
Final Thoughts
A landscape design company website should provide visitors with the information they need to understand the company and take the next step.
Important elements include:
Homepage
Service pages
Portfolio
Before and after photos
Case studies
Reviews
About page
Service area pages
Contact page
Quote forms
FAQs
Calls-to-action
Mobile-friendly design
Search-optimized content
A website built around these elements can provide a stronger experience for potential customers while supporting the company's SEO and marketing efforts.