Plumbing SEO Checklist
SEO for a plumbing company involves many different pieces.
It can be difficult to know whether your website is covering everything it should.
A checklist can help you identify areas that may need improvement.
Use the following plumbing SEO checklist as a starting point.
Website SEO
Start with the foundation of your website.
Make sure your website:
Loads quickly
Works on mobile devices
Uses secure HTTPS
Has a clear navigation structure
Has descriptive page titles
Uses useful headings
Has clean URLs
Makes contacting your company easy
Your website should make it simple for both customers and search engines to understand your business.
For more information, read How to Optimize a Plumbing Website for Google.
Service Pages
Create dedicated pages for the services that matter to your business.
Consider pages for:
Emergency plumbing
Drain cleaning
Water heater repair
Water heater installation
Sewer repair
Leak detection
Pipe repair
Commercial plumbing
Each page should provide useful information instead of simply repeating keywords.
Keyword Research
Identify the searches your potential customers use.
Look for:
Service keywords
Local keywords
High-intent searches
Problem-based searches
Informational searches
Don't focus exclusively on search volume.
The most valuable keyword is often the one that attracts someone who needs your services.
Our Best SEO Keywords for Plumbing Companies guide provides more ideas.
Local SEO
Local visibility is especially important for plumbing companies.
Review your:
Google Business Profile
Business information
Service area
Reviews
Local content
Website location signals
Make sure everything accurately reflects your actual business.
See Local SEO for Plumbing Companies for more.
Google Business Profile
Make sure your Google Business Profile is complete and accurate.
Review:
Business category
Business description
Services
Hours
Phone number
Website
Photos
Service information
Keep the profile updated as your business changes.
Reviews
Customer reviews can help establish trust.
Create a consistent process for asking customers for genuine feedback after completed jobs.
Don't manufacture reviews or offer incentives in exchange for them.
The goal is to build a genuine review profile based on real customer experiences.
Internal Linking
Your website shouldn't be a collection of disconnected pages.
Connect related content.
For example:
A water heater article can link to your water heater service page.
A drain problem article can link to your drain cleaning page.
A local SEO article can link to your service area information.
Internal links help users navigate your website and help search engines understand how your pages relate to one another.
Content
Create useful content around the questions your customers actually ask.
Potential topics include:
Plumbing problems
Emergency situations
Water heaters
Drain cleaning
Sewer issues
Leak detection
Plumbing maintenance
Don't publish content simply to increase your page count.
Service Area Optimization
Clearly explain where you provide service.
If your plumbing company serves multiple areas, make sure customers can easily understand your coverage.
Avoid creating large numbers of nearly identical pages that only change the location name.
Each location page should provide useful, unique information when a dedicated page is appropriate.
Lead Tracking
SEO should ultimately produce business results.
Track:
Calls
Forms
Qualified leads
Booked jobs
Customers
Revenue
This helps you determine which parts of your SEO strategy are actually producing value.
Final Thoughts
A strong plumbing SEO strategy combines many different elements.
Use this checklist to review:
Website optimization
Service pages
Keywords
Local SEO
Google Business Profile
Reviews
Internal links
Content
Service areas
Lead tracking
If you want help connecting these pieces into a complete strategy, visit Plumbing Marketing.