How to Get More Customers for a Landscape Design Company
Getting more customers for a landscape design company requires a consistent approach to attracting, educating, and converting potential clients.
Landscape design customers often want to see examples of previous work and understand what the process will involve before contacting a company.
Your marketing should address those needs.
Build a Professional Website
Start with a website that clearly communicates your value.
Include:
Services
Service areas
Project examples
Reviews
Company information
Contact information
Your website should make it easy for potential customers to take the next step.
Showcase Your Portfolio
Landscape design is highly visual.
Use your website to showcase completed projects through:
High-quality photography
Before and after photos
Project descriptions
Case studies
A strong portfolio can demonstrate your experience better than a long list of claims.
Create Dedicated Service Pages
Give each important service its own page.
Examples include:
Landscape design
Landscape installation
Landscape renovation
Garden design
Outdoor living design
Dedicated pages also provide useful destinations for SEO, advertising, and social media campaigns.
Read How to Design Landscape Design Service Pages That Convert.
Improve Local SEO
Customers usually want a landscape design company that serves their area.
Make sure your website and online profiles accurately communicate where you work.
Use:
Local service area information
Location pages
Google Business Profile
Local content
Customer reviews
Read Local SEO for Landscape Design Companies: The Complete Guide.
Publish Helpful Content
Content can help answer questions customers have before they hire a landscape designer.
Create articles about:
Landscape design ideas
Project planning
Landscape renovation
Plant selection
Outdoor spaces
Landscape installation
Useful content can also help establish your company as a knowledgeable resource.
Get More Reviews
Reviews can influence whether someone chooses your company.
Encourage satisfied customers to leave honest feedback.
Use reviews throughout your marketing rather than limiting them to one page.
Use Social Media
Share visual content consistently.
Ideas include:
Completed projects
Before and after photos
Project progress
Design inspiration
Seasonal landscaping advice
Customer testimonials
Social media can help keep your company visible to potential customers.
Develop Referral Relationships
Ask satisfied customers to refer your company.
You can also build relationships with complementary professionals such as:
Realtors
Home builders
Remodelers
Architects
Interior designers
Property professionals
These relationships may create opportunities for referrals.
Use Paid Advertising
Google Ads can help reach customers actively searching for landscape design services.
Advertising can target specific:
Services
Locations
Search terms
Customer needs
Send advertising traffic to pages that directly match the customer's search.
Improve Your Calls-to-Action
Make it obvious how customers can contact you.
Use calls-to-action such as:
Request a consultation
Request a quote
Contact us
Call today
Place these throughout the website.
Make It Easy to Request a Quote
A complicated quote process can create unnecessary friction.
Keep your initial form simple and easy to complete.
You can ask for additional information after the initial inquiry.
Follow Up With Leads
Respond promptly when someone contacts your business.
Follow-up can include:
A phone call
Email
Project questions
Scheduling information
Consultation details
A consistent process can help convert more inquiries into customers.
Track Your Marketing
Measure where your customers are coming from.
Track:
Organic search
Paid advertising
Referrals
Social media
Email
Direct traffic
Understanding your best lead sources can help you improve your marketing strategy.
Create a Long-Term Strategy
Customer acquisition should not rely on one marketing channel.
Combine:
SEO
Local SEO
Website design
Content
Reviews
Referrals
Social media
Paid advertising
For a broader approach, visit Landscape Design Business Marketing.
Final Thoughts
Getting more customers for a landscape design company requires consistent visibility and a website that converts that visibility into inquiries.
Focus on:
A professional website
Strong service pages
A project portfolio
Local SEO
Helpful content
Reviews
Referrals
Social media
Paid advertising
Clear calls-to-action
Lead follow-up
When these pieces work together, your marketing can create a more consistent path from potential customer to new client.