How to Create Better Calls-to-Action for a Framing Company Website
A strong framing company website should do more than explain your services—it should encourage visitors to take the next step. Clear calls-to-action, often called CTAs, help potential customers request a quote, call your team, schedule a consultation, or learn more about a specific service. The right CTA can turn a website visitor into a potential project opportunity.
Why Calls-to-Action Matter for Framing Companies
Visitors may arrive on your website looking for residential framing, commercial framing, new construction framing, or another service. If they cannot quickly figure out what to do next, they may leave without contacting you.
Calls-to-action give visitors a clear path forward. They are especially important when combined with the strategies discussed in How to Improve Framing Company Website Conversion Rates.
Effective CTAs can help visitors:
Request a quote
Call your company
Schedule a consultation
Learn about a service
View completed projects
Contact your team
Get answers to questions
Use Clear and Specific CTA Language
A CTA should tell visitors exactly what will happen when they click. Generic phrases such as "Click Here" or "Submit" do not give potential customers much information.
Instead, use language connected to the action you want them to take.
Examples include:
Request a Framing Quote
Get a Project Estimate
Talk to a Framing Professional
Schedule a Consultation
Discuss Your Project
Request More Information
Call to Discuss Your Project
Specific language can make the next step feel more straightforward and relevant.
Match the CTA to the Visitor's Intent
Not every website visitor is ready to request a quote immediately. Someone visiting an educational blog post may still be researching framing options, while someone viewing a service page may already be comparing contractors.
Your CTAs should reflect where visitors are in the decision-making process.
For example:
Early-stage visitors: Learn More or Explore Our Services
Service researchers: Discuss Your Project
Ready-to-hire visitors: Request a Quote
Returning visitors: Contact Our Team
Visitors reviewing projects: Discuss a Similar Project
This approach also works well with a broader Framing Company Marketing strategy because different marketing channels can bring visitors with different levels of intent.
Put Primary CTAs in Important Locations
A CTA should not be hidden at the bottom of a long page. Visitors should encounter opportunities to take action as they move through your website.
Important locations can include:
Near the top of the homepage
Within service pages
After descriptions of major services
Below project examples
Near customer testimonials
At the bottom of blog posts
On contact pages
In website navigation
The goal is not to place a button after every sentence. Instead, give visitors clear opportunities to take action at logical points in their journey.
Create a Strong Homepage CTA
Your homepage often serves as the first impression of your company. Visitors should be able to understand what you do and what they can do next without searching through the entire website.
A strong homepage CTA can be placed near the primary headline and reinforced further down the page.
Your homepage might guide visitors toward:
Requesting a quote
Calling your company
Viewing your services
Reviewing your project portfolio
Learning about your service areas
For additional homepage strategies, see How to Create a High-Converting Framing Company Homepage.
Customize CTAs for Service Pages
Service pages should have CTAs that relate directly to the service being discussed. A visitor reading about residential framing should not have to navigate back to the homepage to figure out how to request information.
For example, a residential framing page might use:
Ready to Discuss Your Residential Framing Project? Request a Quote.
A commercial framing page could use:
Planning a Commercial Build? Talk With Our Framing Team.
Relevant CTAs make the next step feel like a natural continuation of the page.
This works particularly well when service pages are structured according to the principles in How to Design Framing Service Pages That Convert.
Make CTAs Visually Noticeable
A CTA needs to stand out from the surrounding content without looking out of place. Buttons should have enough contrast to be noticeable while still fitting your company's overall visual style.
Consider:
Using a contrasting button color
Providing enough space around the button
Making the text easy to read
Keeping button sizes consistent
Avoiding overly complicated designs
Using a clear visual hierarchy
The objective is to make the CTA easy to find without making the website feel overly promotional.
Make Mobile CTAs Easy to Use
A CTA that works well on a desktop computer may be difficult to use on a smartphone. Buttons need to be large enough to tap, spaced far enough apart, and positioned where mobile visitors can easily reach them.
Mobile visitors should not have to zoom in or repeatedly scroll around to find a contact option.
For mobile-friendly CTAs:
Use appropriately sized buttons
Keep button text short
Leave sufficient space around buttons
Make phone numbers clickable
Keep important CTAs visible
Avoid placing multiple buttons too close together
These improvements complement the strategies covered in How to Make a Framing Company Website Mobile Friendly.
Use Click-to-Call Buttons
For many framing companies, phone calls can be an important source of inquiries. A visitor who is ready to discuss an upcoming project should be able to call without manually copying a phone number.
A click-to-call button can make this process much easier on mobile devices.
Useful wording includes:
Call Now
Call to Discuss Your Project
Talk to Our Team
Call for a Consultation
Speak With a Framing Professional
Make sure the phone number is also clearly displayed so visitors can recognize that the button connects them directly with your company.
Keep Contact Forms Simple
A CTA often leads to a contact or quote form. If that form asks for too much information, visitors may abandon it before submitting.
Start by collecting the information needed to begin the conversation.
A simple form might request:
Name
Phone number
Email address
Project type
Project location
Brief project description
Additional information can be gathered during a follow-up conversation.
Create CTAs for Project Galleries
Project photos can help demonstrate the quality and type of framing work your company performs. Once someone has reviewed your portfolio, that can be a natural opportunity to encourage them to discuss their own project.
Instead of ending a project gallery with no next step, add a relevant CTA.
For example:
Have a Similar Project? Let's Talk About Your Framing Needs.
This connects your previous work with the visitor's potential project and gives them a logical reason to contact you.
Add CTAs to Blog Posts
Blog content can attract visitors who are researching framing-related questions before they are ready to hire a company. While these visitors may not immediately request a quote, relevant CTAs can encourage them to continue exploring your website.
A blog post about framing materials, for example, could direct readers toward a related service page.
Good blog CTAs might include:
Explore Our Framing Services
See Our Recent Projects
Learn About Our Process
Discuss Your Project
Request a Consultation
This approach connects your content strategy with lead generation and can support the principles discussed in How to Create a Content Marketing Strategy for a Framing Company.
Avoid Too Many Competing CTAs
Having multiple ways to contact your company is useful, but too many competing options can create confusion. If every section of a page has several buttons, visitors may not know which action is most important.
Choose one primary action for each important page.
For example:
Homepage: Request a Quote
Service page: Discuss Your Project
Blog post: Explore Our Services
Project page: Start Your Project
Contact page: Send an Inquiry
Secondary actions can still exist, but the primary CTA should be obvious.
Build CTAs Around the Customer's Next Step
The best CTA is not necessarily the one that sounds the most persuasive. It is the one that makes sense for what the visitor is trying to accomplish.
Someone researching a framing company wants answers, confidence, and an easy way to start a conversation. Your CTA should remove friction rather than create pressure.
Ask yourself:
What does this visitor probably want?
What information have they just received?
What would be the most natural next step?
Is the CTA specific?
Is it easy to complete?
Does the CTA match the page?
This customer-focused approach can make your website feel more helpful and less sales-oriented.
Test Different CTA Approaches
There is no single CTA that works perfectly for every framing company. Different audiences, services, and website pages may produce different results.
Track how visitors interact with your CTAs and look for opportunities to improve.
You can test:
Button wording
Button placement
Colors
Form length
Phone versus quote CTAs
Different headlines
Different offers
CTA frequency
Changes should be made deliberately so you can determine which improvements are actually producing better results.
Connect CTAs to Your Overall Marketing Funnel
Calls-to-action work best when they are connected to the rest of your marketing system. A visitor might discover your company through search, click an advertisement, read a blog post, review your services, and eventually submit a form.
Each step should guide the visitor toward an appropriate next action.
A complete funnel might include:
Search or advertising
Relevant landing page
Service information
Trust-building content
Project examples
Clear CTA
Contact form or phone call
Follow-up
This is why CTA strategy should be considered alongside the broader How to Create a Framing Company Marketing Funnel.
Final Thoughts
Better calls-to-action can make a framing company website more useful, easier to navigate, and more effective at generating inquiries. The key is to make every CTA clear, relevant, easy to use, and connected to the visitor's intent.
Start by improving the most important pages, such as your homepage, service pages, project pages, and contact page. Then test different wording, placement, and formats to determine what encourages more visitors to take the next step.
A strong CTA does not need to be complicated. Sometimes a simple, specific message such as "Request a Framing Quote" is all a potential customer needs to begin the conversation.
Additional References
For more ways to improve your framing company's website and marketing strategy, explore these related resources: