YOUR WEBSITE MAY BE MISSING HUNDREDS OF OPPORTUNITIES TO BE FOUND.
AI search is changing how people find businesses. And there’s a big mistake many businesses are making with their content.
Stop thinking about “blogging”
Most businesses approach their blogs like this:
Write one blog • Write another • Write another • Write another • “We posted 4 times this month”.
But four unrelated articles don’t necessarily make your website a strong resource on anything.
And if your website isn't the resource AI turns to, your competitors’ could be, putting them in front of your customers.
There’s a better way to build your content.
Pick one important topic •
Go deep on that topic •
Create 20-40 articles •
Cover the questions that people actually ask •
Move to the next topic
And this matters even more with AI search
Customers can now ask AI incredibly specific questions. “Which option is best for me?”, “How much should this cost?”, “Is this right for my situation?”
There are thousands of ways a customer can ask about what you sell. Your content needs to be built to answer these questions.
But here’s the part you should care about
If you don’t answer these questions, someone else can.
Every question your potential customer asks is an opportunity for another business to be the source of the answer.
You competitor might not have a better business, they may simply have more useful information available when people start searching.
Build Content Around What Matters Most
• Your highest-value products or services
• Your most profitable offers
• The areas where you want to grow
If you want more business in these areas, you need more content about them. You need content that puts what you sell in front of the people looking for it.
